Making finance feel less cold at Fave. Most of the work is asking why money products behave like people spend alone, when almost everything important is shared with someone.
about me
I design around the weird human bit.
The tiny hesitation before sending money. The shame baked into a streak. The moment a product sounds like a bank, a gym teacher, or a mildly annoyed form. That is usually where the interesting work starts.
Finding the emotional load hiding inside boring flows, then making it feel lighter without turning it into theatre.
Case-study cosplay, fake personas, decorative strategy words, and screenshots of 100 sticky notes pretending to be insight.
Sharp product questions, soft edges, social loops, habit design, and interfaces with enough personality to be remembered.
